Integrating Communication and Task–Technology Fit Theories: The Adoption of Digital Media in Learning

In order to eliminate discrepancies between the literature on use of digital media for education and its effects students’ academic achievement in higher institutions, this article aims develop a model that would identify essential aspects are predicted continue play large role TTF CT learning, which could be used improve performance education. The purpose study was investigate characteristics relationship their theories determine how they affect research satisfaction AP HE institutions. Data were collected using questionnaire survey. A survey primary method data collection. total 1330 students who acquainted with participated collection from Universiti Kebangsaan Malaysia. To assess findings, quantitative structural equation modeling used. Technological, task, social found have substantial association sites purposes, had favorable impact educational achievement. Similar this, significant online communication, reasons communicating, communication self-efficacy, attitude toward features TC exist utilizing purposes positively impacted as well performance. concludes concepts enhance active learning give them ability effectively exchange knowledge, data, discussions. further objectives, we advise make platforms. Additionally, educators institutions need convinced platforms lessons.